Building the Future of Tech-Powered Communications
Roster is where modern communications take shape.
We build, launch, and scale businesses that leverage cutting-edge technology to deliver transformative services for our clients and their organizations.
Our brands operate with a distinct market focus, united by a commitment to innovation and impactful growth. We're not just adapting to the future; we're creating it.
The Engine Behind Innovation:
How Roster Fuels Brand Growth
At Roster, we see opportunity in every idea. We exist to develop the next evolution of communications—services, products, and solutions that meet the moment. We created Roster to be the catalyst for groundbreaking business ideas, providing the fertile ground where innovation can flourish. We empower our brands to develop distinct identities and carve out their own market niches while benefiting from the strength of shared expertise, extensive resources, and streamlined operational efficiencies.
Unlike traditional service providers, Roster acts as the foundational platform, the engine that powers our brands' growth from concept to scale. We're dedicated to fostering a collaborative environment where entrepreneurial spirit thrives, enabling our portfolio companies to achieve their full potential and redefine the future of communications.
Our Family of Brands:
Built for the Future of Communication
Truscott Rossman
Bipartisan Storytelling & Advocacy
-
Truscott Rossman, a Roster company, is a leading bipartisan public affairs and strategic communications firm. With deep Michigan roots and national reach, they drive impactful stories and build powerful coalitions across the political spectrum. Headquartered in Detroit with offices in Grand Rapids and Lansing, Truscott Rossman delivers winning strategies and measurable ROI for clients through expert earned media, coalition building, and advocacy.
Say More
Scalable Content Solutions for the Great Lakes Region
-
Say More, a Roster company, delivers flexible content-as-a-service, providing video, audio, and written content. They help organizations keep pace with the demand for consistent, high-quality content, removing the bottlenecks of time and resources. Serving businesses, agencies, and organizations across the Great Lakes Region, Say More acts as an extension of client teams, planning, producing, and optimizing content to ensure impactful messaging. They empower organizations to scale their storytelling without the overhead of in-house production, making content creation seamless and strategic.
Want to Connect?
Reach out to our team, and let’s talk about what’s possible.